At a small scale, the cloud is cheaper and sufficient for many projects. However, if you need to scale, it’s not so easy. It’s often sold as, “If you need to scale and add more machines, you can spawn them because the cloud is ‘infinite'”. What we discovered is that yes, you can keep spawning more machines but there is a threshold in time, particulary when you’re adding heavy IOPS, where it becomes less effective and very expensive. You’ll still have to pay for bigger machines. The nature of the cloud is time sharing so you still will not get the best performance. When it comes down to it, you’re paying a lot of money to get a subpar level of service while still needing more performance.

Source: How We Knew It Was Time to Leave the Cloud | GitLab